About Us
Driving The Gambia Forward
Asata™ is The Gambia’s trusted multi-brand automotive dealership built on integrity, fuelled by passion for vehicles, and committed to delivering excellence at every turn.
Our Story
Born in The Gambia. Built for the Road Ahead.
Asata was founded in 2021 with a clear vision: to give people across The Gambia access to world-class vehicles backed by honest advice and lasting after-sales support.
We became authorised dealers for six leading global brands: Toyota, Mazda, BYD, Jetour, Isuzu, and Mitsubishi, bringing a broad range of passenger cars, SUVs, commercial vehicles, hybrid and electric models under one roof in Fajara.
What started as a motor dealership quickly grew into a three-division group: Asata, Asata Business, and Asata Investment, serving individuals, businesses, government institutions, and investors across the country.
6
Global Brands
3
Divisions
2021
Est. & Growing
100%
Gambian-Owned
What We Stand For
Our Core Values
Integrity
We deal honestly. Transparent pricing, straightforward advice, and no pressure tactics: every customer deserves to make an informed decision with confidence.
Excellence
From the vehicles we stock to the service we provide, we hold ourselves to the highest standards because good enough is never good enough for our customers.
Community
We are Gambian-owned and Gambian-focused. Our growth is tied to the prosperity of the communities we serve, and we are committed to contributing to that future.
Innovation
We embrace the shift to electric and hybrid mobility. Stocking BYD and other forward-looking brands puts us at the forefront of The Gambia’s green transport future.
Our Divisions
One Group, Three Strengths
Asata is structured into three specialist divisions, each focused on a distinct area of the automotive and investment landscape.
Asata
Our flagship division. Authorised sales, genuine spare parts, and service & maintenance for six leading global brands, all from our showroom in Fajara.
Asata Business
Fleet procurement, corporate accounts, maintenance contracts, and commercial vehicle solutions tailored for businesses, NGOs, and government agencies.
Asata Investment
Strategic partnerships, automotive sector investment opportunities, and growth-focused initiatives that position The Gambia as a regional mobility hub.
The People
Meet the Asata Team
A passionate group of automotive professionals united by a shared commitment to service and quality.
General Manager
Asata Group Leadership
Sales & Operations Manager
Vehicle Sales & Customer Relations
Chief Business Development Officer
Business Growth & Partnerships
Service Advisor
After-Sales & Maintenance
Fleet & Business Advisor
Asata Business Division
Come and See Us
Visit our showroom at GNPC Petrol Station, Fajara. Our team is ready to help you find your next vehicle or answer any questions about our services.